Recession Proof Boards – How the Best Boards Help Grow Market Show Despite Recession

Recession Help3 Recession Proof Boards   How the Best Boards Help Grow Market Show Despite Recession


It is official. We are now in the grips of a recession and, as a result, most conversations in board rooms today are about how to cut costs and downsize. However, in the best companies, board members are having a different discussion: how to grow market share and create value from their existing product range.
Research undertaken by McKinsey and Accenture of the US recession of 1990 to 1991 supports this. They found that a company has almost twice as much chance to dramatically improve its position in an industry during a recession compared to normal times and that most (but not all) of the companies that did step up held their gains in subsequent economic recoveries.

During recession, boards have a key role to play in lending their experience to decision making and ensuring the organisation focuses on the longer term.

Boards add huge value when they:

Have the right skills and experience to complement the leadership team Ask the right questions at the right time Nurture, support and defend the decision making of the leadership team when those decisions run contrary to the market place.
Provide the right balance of skills

It has been a long time since the last recession of 1990 to 1991. A full generation of workers has never experienced a recession before and therefore lacks the skills and judgement to deal with these challenges. It is critical to ensure that at least one member of the Board has led a company through recession and out the other side. The ability to take a longer term perspective and refuse to engage in knee jerk reactions is something only someone with history and experience can do with confidence. And confidence is what staff and employees look to the management team for in times of uncertainty.

Boards have a role to play in choosing the CEO with the right skill set. Sudden declines in revenues and profits often lead boards (not the good ones) to search for CEOs with experience in cost cutting. Short term boards forget that most recessions only last two or three quarters and these days are relatively shallow. Penny pinching CEOs do not have the right skills to grow the business during recession when the economy is beginning to recover. On the other hand, choosing a CEO who has a long term vision will mean the company will continue to invest in product innovation and develop the talent of the company.

Ask the right questions

It is not unusual for a board to waste their valuable time and management patience by focusing on operational details of belt tightening and tactical cost reduction. Whether the remedy is cutting discretionary expenditures, avoiding or delaying investments, implementing recruitment freezes or other typical actions, management already knows the options and consequences better than the board (after all, every one of these alternatives was already considered when preparing the original budget). A fully supportive board asking the right questions would be debating whether the company should, in fact, step up its activities and use the recession as a chance to gain position and advantage.

The job of the board is not to protect the stock price at every moment but to create shareholder wealth over the long run. With this in mind the board should be considering:

What are the consequences of a temporary decline in the share price? Do temporary gains in our industry or market become permanent? What is the potential downside if we take a defensive posture?

It could be that after working through these questions, the right decision is to take a defensive, cost cutting stance in the short term, but this decision should be well thought through and strategic, not reactive and defensive.

Support and nurture decisiveness which appear radical, different or contrary to the market

The McKinsey study showed that the more successful companies (defined as those who gained greater market share during recession and maintained it beyond) were not afraid to spend their cash reserves in a recession. In 1990 they lowered their reserves to a level 41 percent below that of their competitors though before the recession their excess cash level had been just 6 percent lower. In other words, they dug deeper into their pockets to sustain and build competitive advantage.

In addition, whilst most companies tightened their belts, successful leaders, trading lower short term profitability for long term gain, refocused rather than cut spending. They actually spent significantly more on selling, general and administrative costs than did companies that lost their market leadership. When times are tough, organisations look towards their management team for courage and decisiveness, successful recessionary boards support and nurture courageous behaviour and do not second guess the decision making of the CEO and the leadership team.

Is the role of the board during recessionary times very different to that in normal times? Possibly not, but the role becomes critical to the survival of the company by keeping the management team focused on the longer term whilst protecting the company from short term pressures.

By: Pam Kennett

About the Author:
Pam Kennett is a business consultant with more than 20 years’ experience working with organisations to help them understand the talent of their staff through the implementation of competency models. She has an MBA from City University Business School (London), is a Chartered Fellow of the Chartered Institute of Personnel and Development and is a registered member of the British Psychological Society. She has a particular interest in innovation and encouraging positive growth, even during recession!

She is the founder and Director of Chiswick Consulting Limited and can be contacted at +44 208747 1886 or http://www.chiswickconsulting.com



Financial Help For Parents’ Growing Recession

Recession Help5 Financial Help For Parents Growing Recession


Today’s economy has got parents pressure-strapped financially and mentally and it’s leaving us physically exhausted. In many homes across the country, a large percentage of parents are forced to maintain a two-income household (sometimes more unfortunately) just to make ends meet. Unfortunately with the cost of daycare in many major metro areas it’s a tough decision to have both parents out of the home because childcare can eat up as much as 75% of middle-American income.

Even with both parents working, our nation is seeing an increase in homeless families and families that fall under the federal poverty line. By homeless, I’m not referring to living in the street. The federal government considers a family or individual homeless if even if they reside or share a home with another family or individual and they are not the primary “head-of-household”.

Though we’re all struggling to get by in some form another, many are unaware of the vast array of government programs both federal and local that can greatly improve your way of life and help take some weight off your wallet and monthly expenses. Here are a few noteworthy places to get started if you’re looking for assistance in getting your head above water and keeping it there.

Food Benefit: The Federal Food Stamp program referred to as SNAP (Supplemental Nutritional Assistance Program) has been around for well over 50 years, as part of the US Department of Agriculture. It’s now commonly run at the state level by each individual state (Michigan, for example, has the “Bridge Card program”). This supplements your monthly income with a food benefit package that lets you shop with an electronic benefit card that is used like a debit card. A family gets an allotment of money to use on food that is recharged each month. Most states have their own guidelines for applying to the program. You can find offices in most major cities and are often affiliated with “Job and Family services” branches in your local community, such as the offices that handle unemployment cases. When you apply for Food benefit, you can expect to fill out an application that will look closely at your individual and household income as well major expenses including things like child support payouts, Rent, Utilities, Schooling, etc. The size of your family is also a factor. For information on locating and applying for food assistance in your local area you can visit the SNAP government website where they have a database for locating an office nearest your home.

Other Food programs: To note, there is also the WIC program (Women Infants and Children) designed to help expecting and new mothers/parents get proper nourishment for themselves and their new family. WIC gives a preset allotment of specific food items that change based on the age of your children. Benefits include things like formula, milk, cheese, bread, and proteins like peanut butter or beans, and natural juices. A new addition to WIC is the availability of fresh fruits and vegetables in the form of open produce, allowing you to buy up to a pre-set dollar limit in fresh produce.

Food pantries: Most communities, even smaller towns and more sparsely populated counties run Food Pantries where local citizens can stop in on limited days each month to get food baskets and commodities for their homes. While each community differs, and it’s difficult to find specific locations because they do not advertise, most are run on the local level and can be found by talking to local community assistance centers or churches. Often a Chamber of Commerce can help you locate the local food pantry in your area. Churches are also excellent locations to seek food assistance if you need commodities for your family.

Local soup kitchens are often open one or two days a week, sometimes more. They run on donations, but some ask for small donations from those who visit. These are places where you can take yourself and your family for a hot meal if you’re in need.

VFW organizations and LIONS club often work within their community to bring food and other commodities to families in need, especially around the holiday seasons.

Cash assistance: There are government programs to assist with money and getting bills paid. Like other programs, these are often managed at the state level however by visiting your states website you may be able to quickly and easily locate information for your community. Often times, cash assistance is rolled in with food assistance if you obtain that food assistance through government run agencies like Job and Family Services offices or a similar Department of Human Services. Cash assistance is often different in food assistance in that, in many cases, in order to get cash assistance you often must show that you are actively seeking work or participate in a welfare-to-work program and earn the money.

From local offices like churches, Salvation Army, etc one can get cash assistance for bills. The organizations don’t set aside a lot of funds for this, as they run on donations. It’s often a first come, first serve basis when they have open days for applicants to come in and seek help. In many cases, they will require a letter of denial for assistance from a government aid agency (like Department of Human services or similar offices) before they will provide assistance, and you have to provide proof that the bill is delinquent and/or to be disconnected. These offices can often help with car repairs and other financial hardships such as rent or housing placement if you were forced to move but came up short for a security deposit on a new home. Never under estimate how much local churches can assist the community. Church members and outsiders often pay tithe above and beyond their 10%, and put extra funds into a “Good Samaritan” or “community help” fund. That money is specifically set aside to assist families in need. My wife and I regularly put extra money into such a fund at our church because the last time we hit a hardship; our church helped us in a similar way

Vehicle Assistance Programs: Believe it or not, there are a lot of non-profit groups out there working hard daily to get vehicles to families who don’t have them or who are in desperate need of reliable transportation for work. ‘Opportunity Cars’ is an online database with a nationwide network of such organizations with a search feature to help you find the nearest company that could help you.

Job Assistance: Every state has an office set up, in nearly every populated county, to assist with getting people to work, back to work, and keeping those jobs. Michigan, for example, has “Michigan Works”. Most of these government agencies participate in similar “No worker left behind” programs. These programs provide grant money on a local level. This program allows workers who are stuck in a job incapable of supporting themselves and their family to return to college to study in another (pre-approved in many cases) career track. The government subsidizes the cost of the tuition to reduce the cost of returning to school. For example, I work in EMS as an EMT-Basic. Through my local Michigan Works office, I discovered that my job is a protected career track and falls under the No Worker Left Behind program. The next step up for me is Paramedic, and that career path is covered. Michigan Works and the government will pay up to $5000 toward a Paramedic course for me. The courses usually run anywhere from $5000 to $11000. At the very least, it’s nearly cutting the cost of tuition in half if I attend. Depending on the state of the budget and the number of applicants, there may be a waiting list. Check with your local unemployment and assistance agencies for information on these types of programs

Classes and Lectures: We can all benefit from knowledge, especially when it comes to parenting. Lets face it; the kid doesn’t come with any kind of instruction manual. Every little bit of information is helpful. Hospitals often have seminars and classes on parenting. These types of classes are also held in conjunction with Child/Family services offices. In many cases, these classes and group meetings are free to attend and provide wonderful insight and group discussion related to parenting as well as a variety of other topics including family health and wellness. Call your local hospital for information on classes held in your area.

Prescription assistance programs: Without medical insurance, the cost of prescription medication can be staggering if you have to pay out of pocket. Luckily, many of the pharmaceutical companies have prescription assistance programs. If accepted, the companies will cover the cost of certain medications for you. Each company has certain guidelines. Check with your local pharmacist for more information. You can also visit the PPA website (Partnership for Prescription Assistance) for more information.

Saving money at the store: Don’t forget that you can make a big difference in your finances by working diligently to cut costs while shopping. Get yourself a weekend newspaper and cut coupons. Most major grocers accept printed coupons from the net now, and there are some fantastic coupons out there. I recently got a coupon for a free 160z bottle of coffee creamer from International Delight just for becoming their fan on Facebook. Scour the Internet for coupons. There are a large number of website that offer coupons for free, no membership. My wife and I regularly use these. Pair the coupons up with local store specials, especially on days where a large grocery chain may have a “double coupon” day like the Meijer stores do out here. I’ve had shopping trips where I’ve saved nearly $100 from coupons alone.

Keep an eye on the Blog networks as well. A frequent search of blogs for coupons and such reveals pages filled with double-coupon dates and more for major retail outlets and grocers. I find these fascinating, but I never question the inside information. It’s great to find out about sales before other people do!

We all find ourselves in a rut sometimes. The important thing to remember is that there’s always a way out, and there is quite literally thousands of programs established to help people like you and me to keep our families afloat, and together. Embrace Google, Bing and other search engines to find more information on these topics, and never be afraid to ask. The worst someone can say is “no.”

Get the latest and best Parenting News from around the web at ParentsDeck.

By: Stephen M Smith

About the Author:
Stephen Smith writes for ParentsDeck that help parents stay on top of information that’s important to them and their family. For more parenting news visit http://www.parentsdeck.com/



Hot Tips – Home Buying During a Recession

Recession Help15 Hot Tips   Home Buying During a Recession


Sometimes things are just not as easy as they first seem. For instance, you are thinking about buying a home or a condominium. When your region is experiencing a real estate recession, we’re going to help you understand what you’re looking at. The good news for you is, the buyer is in the position of power, which is why it is called a buyers market. The less than fabulous news is, there may not be as many homes on the market. This is because the sellers know; selling during a real estate recession is not the best of ideas, if they can avoid it. Keep this in mind when looking around, you may find something that is “good enough”, while saving a good hunk of dough.

Tcat and Gudrun want to offer you two tips if you’re considering buying during a real estate recession in your area.

One. If you’re going to go for a house with a lower than market value price because of the real estate recession, we urge you to be a little more flexible in your wants. In other words, we are asking you to look hard at your judgments as well the home you’re looking at to buy. Be careful and honestly ask yourself if you are saying: “This is not the house I want to I to buy.” Ask yourself if you are being a bit too picky. Granted, it might not be ideal. The real question becomes, is the home you’re looking at functional for your needs?

Two. Just because the conditions are good, as a buyer during a real estate recession, you shouldn’t let it cloud your judgment. Buying just anything, because you think it’s a good price and you are afraid the real estate recession may disappear before you’ve made a purchase is not in your long-term best interests. The old axiom, “look before you leap” holds true in this situation too. A seller may have to sell their home because of their individual circumstances. It’s true that the market is making the seller a bit of a victim during a real estate recession, and that does not make the house necessarily a good deal for you, in and by itself.

In other words, don’t let the current market conditions sway your judgment. Keep your head about you, think about the long-term. Just because it’s a lousy time for the seller, because the markets beating him up with a real estate recession doesn’t mean any house is a good house. Do your homework as you would in any other time, and keep a cool head to find both the house and a deal that you can be happy with for a long time.

Ya know? Doesn’t matter how much you yell. We can’t hear you. How about you take that energy and direct it to a keyboard. Send an e-mail to feedback@ButterflyLister.com about what topics you would like to hear about.

Original Article Source: Hot Tips: Home Buying During a Recession

By: M Siddique

About the Author:
Siddique is real estate investor for over 22 years and President of http://www.butterflylister.com . Download Free How to sell your Home for Full Price in any market.



9 Tips to Save Money and Survive Recession

Recession Help49 9 Tips to Save Money and Survive Recession


Recession has really hit the common man hard. Prices of all the general commodities are rising and common man is finding it tougher to save money. There are a lot of ways to survive the recession and also save some money. Below are 9 tips to help you in saving the most valued item “money”.

If you leave your computer or television on sleep mode it still uses up electricity. The same goes with the other electrical gadgets that you use in your house. Even if you are not using them, the electricity is still being used. Get up and unplug all the electrical gadgets that are not in use. You will save up on electricity and finally reduce your bills too.

After a hard day, you really love a hot shower. Do you have a high speed shower? The first thing you must do is that, buy a low flow insert, and insert this in your shower. You shower will work in the same manner but will utilize a lot less water. This way you end up saving both water and electricity!

Stop throwing all your broken items just like that. Have you ever inspected these before throwing? Have you ever thought about repairing these and using them again? Well you can learn to repair your things at home. There are a lot of websites that will teach you to repair just about anything. You can therefore repair your I-Pod, computer, train your dog and repair an old wall clock etc. You will spend a lot less than you ever did before. And you will also learn new things each day.

If you have a car, then drive around only for your business or family tasks. Driving less is good for your health and will also let you save on fuel and thus save money. If you just have to go around the corner, you can also consider taking a walk. Let the machine rest and let your legs exercise.

If you have a house or own a three bedroom apartment, then you could consider giving a room on rent. If you are a student then you could also get yourself a roommate. If you rent your room, you will earn money. If you get yourself a roommate, you will save plenty of money and also find a new friend. You just have to be generous to a person who is also trying to save money!

Dump all the credit cards that you own. You will not have to pay your credit card bills. Did you know that the credit card that you own has a really high interest rate? Well, you will end up saving a lot of money and also save yourself from getting in debt. Learn to live without those plastic cards.

Invest in the CFL bulbs, they save on electricity and will also save money. These bulbs might cost a little but you will get a great return. These bulbs work for around 10 years.

If you love to read books, you can start visiting your local library. You do not have to purchase all the books that you like. Taking a membership of a local library will be inexpensive and you will be able to read infinite number of books! You can also take these books home and read at your pleasure.

If you increase the thermostat of your air conditioner by 1 or 2 degrees, your body is not going to feel any pain. And your pocket is definitely going to benefit a lot.

By: Ryan Post

About the Author:
Ryan has just begun writing articles online. Come visit his latest website over at http://electricconcretesaw.org/ which helps people find the best electric concrete saw and information they are looking for when doing home remodeling.



Finding Debt Relief Help in a Recession – Be Careful – How to Find Legitimate Debt Relief Companies

Recession Help19 Finding Debt Relief Help in a Recession   Be Careful   How to Find Legitimate Debt Relief Companies


Credit card debt has become a universal phenomena in the US. Most people are deeply in debt and are trying to look for online solutions for their debt problems. The Internet is a very good place to look for debt relief. There are companies specializing in providing debt relief services. Most Credit card users too are falling back to the Internet for help.

You too are down with Credit card help and are desperately looking for debt relief. You have been searching the Internet for help. This is the time when the entire confusion begins. You have such a large list of probable companies that you do not know from which company to choose from. Is there any method to the madness? The choice and selection of a company to provide you debt relief is not going to be so simple. There are so many scams operating on the Internet. You can be very easily tricked by any one of them. So, be cautioned and make the safe choice.

First and foremost is to look for a well established company that has been in business since long. An upstart needs to be viewed with caution. Check how many clients the company is claiming to have serviced. You can also talk to the clients and learn about their experience. The next thing you need to check is affiliations of the company. Is the company affiliated to a debt settlement network? The Association of Settlement Companies maintains very high standards for grant of affiliation. If a company is affiliated to a good debt settlement network you can assume it to be a genuine company.

Finally go by written orders and not verbal assurances. Get the contract reduced to writing after discussing it with your debt settlement company. Never rely on verbal promises. Also include a guarantee clause in the contract. You will become debt free very soon.

By: Lisa Archer-Jones

About the Author:
Debt settlement is a viable alternative to filing bankruptcy. Most consumers are able to eliminate at least 60% of their unsecured debt while avoiding many of the negative consequences with filing bankruptcy. If you are over $10k in unsecured debt you will be eligible for debt settlement. To locate legitimate debt settlement companies in your state check out the following link:

Free Debt Advice



Recession of 2010 – Recession Spending Secrets That Will Help You Thrive

Recession Help Recession of 2010   Recession Spending Secrets That Will Help You Thrive


The recession spending rules of 2009 will change in 2010. The radical consumers who are determined to not only survive but thrive have found a new set of rules for the recession of 2010. They’ve quickly found the old spending rules of the past are not as effective now as they were in previous years or even months.

So, like any effective plan of action they’ve learned to adapt to more effective solutions. In the last year retailers have adapted to the new consumer attitude of waiting for sales, shopping around and holding out for end of season sales, liquidations and inventory clearance sales.

Now retailers are simply ordering less inventory and waiting out the consumer if possible. This puts less pressure on many retailers to negotiate, give major price breaks or even offer price reductions. So, a new set of rules have to apply in 2010, especially now that the holidays are over. The retailers that are still left standing will be tougher to deal with than they were in 2009.

Here’s 3 recession money saving secrets for 2010



1. Negotiate Smarter Not Harder.

Before you could come in like a linebacker and negotiate with many merchants and retailers. This was especially true for those with cold inventories, slow sales and nervous creditors ringing their phones off the hook.

But now that many retailers have adjusted their operations to lean and mean status and reduced their inventories back to manageable sizes, many are more cautious concerning negotiating. But as the saying goes everything is still negotiable, especially in a recession.

So, if you find a retailer not willing to negotiate, simply find another retailer selling the same product or service who will. Now you’ll have to negotiate smarter, meaning know whose selling the product you want for what price. Do your’ comparison price research, know who the major competitors are and take advantage of competitor pricing many stores have when you can.

2. Shop More From Your House With Your Mouse.

While most retailers will be forced to still offer bargains, markdowns and specials, this attitude is quickly expanding to online retailers as well. The pressure is on internet retailers to offer bargains to at least match or beat brick and mortar stores.

Although it’s much harder to negotiate with online retailers than it is with physical stores, it can still be done, most people overlook this simple secret. When you want to negotiate with an online retailer make sure you’re emailing or talking to someone who is authorized to negotiate, like a manager or owner. Avoid negotiating with a phone order operator, secretary or clerk.

3. Beware of the 30 day rule.

With so many bargains, specials and deals still available in 2010 it may be tempting to overspend. That’s why I would suggest you acquaint yourself with my 30 day rule. This simple rule have helped me avoid buying stuff I don’t need, won’t use and in time will force me to sell at a discount to others or give it away.

If you are familiar with the various home shopping channels you no doubt could benefit from this money saving and junk avoiding rule. The rule simple states “Am I going to use this product at least once a month or every 30 days? If you can’t answer with a resounding yes, don’t buy it, no matter how cheap it is. You’ll be surprised how much money (and garage or other storage space) it saves you.

By: Roy Primm

About the Author:
Discover 500 More Secrets Rags To Riches People Are Using To Thrive In This Recession… Go to… Recession Spending Secrets or ShoppersCoach.com



Role of Web Research in a Recession

Recession Help41 Role of Web Research in a Recession


Recession hit consumers are buying less, looking for better deals, and switching to different brands or stores. There is a drastic change in their attitude towards consumption. As the degree of uncertainty in businesses has raised, it is very important for business owners to consider the current economic condition while planning their marketing strategies.

In these tough times, a good insight into current state of market and consumer behaviors is invaluable for business owners. Web research plays an important role in recession to help the businesses make right choices. It not only provides valuable information on the industry, product and competitors, but also helps to find a solution to evolve and survive.

Monitors current state of industry or product
In order to survive and succeed in tough times, a good knowledge on the current state of the industry or product is very important for a business. For some brands, detailed information on the market provides a good chance to grab the market share in recession.

Web research helps them to know about their brand’s position in the current market. It also provides vital information such as the market size, share and structure for the businesses. It monitors the current state of the product and helps in pricing, positioning and branding.

Insight into consumers’ behavior
Studying consumers’ behavior is very essential in recession. Consumers don’t stop spending, but they spend in different ways than earlier. Focusing and communicating with the potential, existing, and loyal customers of brand are helpful during the critical period to survive. Web research helps you to identify them in a quick and effective manner. It also provides insights into customers’ new expectations.

Explores potential markets
Despite the recession, consumption levels and brand preferences in some markets are good. Web research plays a critical role in identifying the markets that are growing. It also helps to set up and cement the brand in new markets by providing vital information on market trends, opportunities and key success factors in recession.

Monitors competitors
Monitoring the competitors is as important as monitoring your own business in recession. Awareness on how your competitors are working, branding and particularly pricing is the key to success.

Web research provides many useful insights into your competitors such as their promotional strategies, news and developments. This level of awareness on competitors will be helpful in making right tactical choices.

Inexpensive
One of the main reasons why web research is preferred over other methods in recession is due to its cost effectiveness. Web research is inexpensive, fast, and very useful for small, medium and even for big businesses during recession. A professional web research firm provides solid direction and insights at a relatively low cost compared to other methods of market research.

People have different assumptions of the market’s condition and consumer behaviors during recession. Don’t get carried away by old paradigms. Act smartly in recession. Invest in inexpensive and effective web research to get correct and analyzed report of the market.

By: Charles S Taylor

About the Author:
Marvist Consulting is an Internet marketing research firm providing professional seo, pay per click management and web analytic services to help companies to increase online sales and improve their profitability. Marvist Consulting also provides custom Internet market research Services (Professional and affordable) to find, analyze and summarize published information by our expert researchers to help you find information for decision making.



Recession Proof Wealth – How to Get Rich in a Poor Economy

Recession Help48 Recession Proof Wealth   How to Get Rich in a Poor Economy


Yes, the economy has gone down the tubes, so what? It makes a good excuse for many business owners when they are looking for a reason why they aren’t making any profits. It has become a mindset for many, preventing them from creating recession proof wealth and to get rich in a poor economy. How about we change this negative mindset, into a positive mindset, and start looking at ways to improve your business. Think outside the box folks. The spirit of time is continuously changing and thus, should we also change.

There are thousands of people earning thousands of dollars, every day or each week. I can hear you asking yourself the question: ‘How do I create recession proof wealth?’, ‘How can I get rich in a poor economy?’ It is achieved by people that are passionate about their business, their product. The passion makes them talk about their business and product in a natural way. Successful people have determination, the power to stay focused and the ability to think positive and outside the box.

So if you are keen about changing your life around and get rich in a poor economy, then I can highly recommend you start looking at all the online resources that are available on the internet, which can help you to create recession proof wealth. Find yourself a business opportunity you feel comfortable with and that sells products you like and others like too. Make sure it is a marketable product, something people want and need. Do some investigations into the company you are thinking of joining. What are the levels of success? Also your sponsor, check him out… Has he achieved the levels of success that you wish to achieve as well? Ask about the compensation plan and do some mathematics on it. Are they paying you for what you are worth? Is there any pass-up sales?

Probably one of the most important aspects in order to create recession proof wealth is Marketing & Mentoring trainings. Whichever company you are thinking of joining, make sure they provide you with ongoing, up-to-date Marketing trainings. There are 50+ Marketing Strategies, Tools and Techniques available that you can use for your business. Some of them are paid marketing efforts, but others are for free, such as article writing, video production, social media marketing and blogging.

The foundation of all online marketing businesses is keyword research, analysis and search engine optimisation. If you master these techniques and implement them correctly, you could have the six figures chasing you…

By: Mike Heesen

About the Author:
Do you want to change your life and get rich in a poor economy? Learn to earn insane income online, create recession proof wealth for yourself by visiting our website, http://www.2wealth-2freedom.com and claim a FREE website and testdrive.

Mike Heesen is an internet marketer who works with industry leaders from around the world. He coaches and mentors people by teaching them how to build a successful business online. Thousands of people are earning money online. Why not you? To learn more about Mike Heesen and his team, visit http://2wealth-2freedom.com and receive 3 FREE Very Powerful Marketing Trainings that you can use right away to build your business.



3 Sectors to Find the Best Recession Proof Business Opportunities and Help Secure Your Future

Recession Help31 3 Sectors to Find the Best Recession Proof Business Opportunities and Help Secure Your Future


With the US economy slipping into recession, many people are rightly worried about losing their jobs and even their houses. It begs the question: are there any recession proof business opportunities out there? The answer, as you’ll see, is yes, there definitely are some areas that are not affected by the shrinking economy.

Communications

One impressive sector is communications. Specifically, wireless communications. The growth of the cell phone industry continues at a pace, unaffected by the recession. Not only are more people using cell phones (in the US and worldwide), they’re upgrading and changing phones more often.

These factors bode well for anyone getting involved in cell phone business opportunities. In particular, online cell phone businesses stand to see real growth, even if the recession deepens in the short term. This is because more people are getting used to buying products online, and also because prices are lower online due to less overhead and lower labor costs.

Health Care

Health care business opportunities also stand up well in the face of recession. This is due to several factors. Medical technology and drug creation are expanding rapidly in recent years. This provides more products and services that need to be administered on a regular basis. Even during recessions, people still get sick and need treatments.

The other reason health care is a great recession proof business field has to do with demographics. The US population is aging. The fastest growing segment is centenarians (those 100 years old and older). Add the fact that the Baby Boomer generation will soon be retiring, and you have the recipe for a great business opportunity during any kind of economy.

Debt Reduction / Collection

Then there’s the entire debt industry. Sadly, this field is not only recession proof – it tends to prosper during economic downturns as people borrow more and more to stay afloat. Business opportunities include debt relief counseling programs and information products detailing ways to reduce debt.

Now may be a good time to look into this area, as the US economy appears to be on the brink of dropping into a deep recession. Unemployment is rising, and mortgage and lending institutions are collapsing. The entire debt field looks poised to expand.

Bad economic times don’t necessarily mean you should wait to get started. There are plenty of recession proof business opportunities out there. It just takes a bit more due diligence and research to find the right one.

To your success,

Jan Roos

By: Jan H Roos

About the Author:
For more information on tapping into one of the 3 recession proof Sectors visit my site Here



Recession-Proof Your Online Business

Recession Help12 Recession Proof Your Online Business


Ok, unless you live under a rock and get you news by carrier pigeon, most people know the USA currently teeters on the brink of recession.

Though I maintain my own opinions about what this will actually mean to the average person, there’s no denying that the economy may slow down and sales may slack off a bit.

So, in order to prevent this possible downshift in the economic engine from affecting you, I offer the following advice to help recession-proof your online business.

*See It To Believe It*

No matter what you sell, you can use video to demonstrate either what you sell or the results customers should expect.

Product, service, software – it doesn’t matter. You can either use full motion video or screen capture video to “show and tell” people why and how your offering helps them.

In a down economy people try to make every dollar count. Thus, consumers will spend more time on research and comparison before buying just about everything.

Use video to set your business apart as every online playing field gets more competitive.

*ASK What They Want*

Ask the people who buy from you, or are considering buying from you, what they want most right now – then figure out a way to sell it to them!

Too many online businesses assume they know what their customers want and need. But in a down economy you must maximize the value of every customer for your business.

You can do this quickly and easily with a survey via email where you ask them about what they need and want as it relates to your area of business. I personally use http://www.OneMinutePoll.com to conduct my surveys.

*Become Invaluable*

Find a way to go beyond just selling a product, service, or software.

Become invaluable to your customers. Become the last thing they would ever throw overboard if their economic ship started to sink.

You can often do this by combining whatever you sell with information and news they can’t easily obtain elsewhere.

The easiest way to do this is to include special reports, ebooks, videos, or articles on your website, with purchases, or in an email newsletter.

If you sell the same thing everyone else does, you’re just a commodity judged on price.

If you provide added, demonstrable value to your customers, you transform into a “resource” they can’t let go.

*Stuck In Traffic?*

Most online businesses lapse into one or two main sources of online traffic generation (no, this doesn’t include “hoping” for traffic).

Whether using pay-per-click, banners, email or some other method, we all tend to gravitate towards what “worked in the past.”

Unfortunately, in a down economy, those traffic sources may dry up, increase in cost, or stop converting (or all of the above). But, as the saying goes, when one door closes, another opens somewhere else.

You must constantly look for and test new sources of traffic because you might just find one that could revolutionize (or save) your business.

Make it a priority to find and test at least one new source of traffic per month.

Recession-proofing your online business is easier than you think.

It simply comes down to discovering what enough people want, effectively demonstrating you provide it, and making yourself an indispensable part of their lives.

By: Jim Edwards

About the Author:
Jim Edwards is a syndicated newspaper columnist and the creator of an amazing course that will teach you step-by-step and click-by-click…”A Quick and Easy Way For YOU to Painlessly Set Up Your OWN Moneymaking ‘Mini’ Websites… Without Being a Computer Geek, Buying Expensive Software, or Paying Outrageous Fees To A Webmaster!” Click Here => http://www.MiniSiteCreator.com

Copyright (c) 2008 Jim Edwards